Who is Your Ideal Audience: 3 Questions to Ask
Knowing your ideal audience is one of the keys to successful content marketing. In fact, it's actually one of the keys to successful businesses in general! That's why narrowing in on your ideal audience is an integral part of so many of our services. Branding, web design, content creation - they all require knowing and understanding who your ideal audience is.
Why? Because your ideal audience determines so much of your business strategy. In content marketing, the focus of this blog series, you need to know who you are creating content for. Otherwise you may find yourself spending hours (or money to hire out content creation) creating content that doesn't help your business.
So before you start cranking out blog posts, ask yourself a few questions.
1. What are the demographics of my ideal audience?
Am I trying to reach men or women? (It's okay to say both.) Are they young and getting started in life, or more established? Are they educated? Where do they live? What do they do for a living? All of these questions help you begin to picture your ideal audience, but dig further. Get as specific as you possibly can as you determine what your ideal audience looks like.
2. What does my ideal audience need?
Or another way of putting it is: how can I help my ideal audience? This is more than just the services or products you offer, though they can certainly be a factor. Think about how the content you create can help your audience. Offering up concrete value in your content that your ideal audience actually needs is a fantastic way of reaching potential clients and customers - and positioning yourself and your brand as experts in your field.
3. Where does my ideal audience hang out?
Creating content is just one step of content marketing. You also have to get the content to your audience. Should that be on Facebook? LinkedIn? SnapChat? Just because you prefer one channel doesn't mean that's where your ideal audience is. Understanding who your audience is will help you determine where they hang out - and how you can reach them.
Of course, these are only the beginning. That's why we're offering you our Ideal Audience Worksheets! Download our worksheet for free and start narrowing in on your ideal audience.
Need help discovering your ideal audience? We can do that! Contact us to find out how we can help you zero in on your ideal audience and create content that converts.