We’re almost ready to start creating content, but not quite. First we need to talk about the best ways to keep your content organized. While it may not seem important in the beginning, as you build up a solid collection of content your audience needs to be able to find exactly what they are looking for. That’s why categories and tags are so important – not to mention they help you with SEO! So let’s talk about them.

Check Out the Competition

Before you start actually creating content, it’s a good idea to check out the competition. Now don’t get intimidated when we say competition. This isn’t a war or even some heated sports rivalry. But in business you will have competitors. 

Go Where Your Audience Is

It’s easy to get overwhelmed by social media. You focus on your Facebook strategy and then the algorithm changes. You work hard in your Instagram feed and then the format changes. And don’t forget about Twitter, Pinterest, LinkedIn, SnapChat…and there will be something new tomorrow!